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All CollectionsCampaignsCreate a Campaign
Step 1: Set the goal of your campaign
Step 1: Set the goal of your campaign

In this article we will describe the first step of the campaign creation process. Here you will set your main goal en let the platform know the details of your campaign

Updated over 2 months ago

Table of contents:

Set your campaign goal

When you create a campaign it is important to set your goal and let our platform know what results you are looking for with the campaign. We have defined two goals as a starting point. Within the goal you can give more details through an text field or a url.

Select you goal

Awareness goal

The Awareness goal can be selected if you want to reach out to people without leading them towards a landing page.

This type of goal can be used if you, for example, want to:

  • Expand your own network and send a personalized message

  • Inform your talent pool with useful information

  • Give an introduction of yourself to potential candidates

Optionally you can give the platform a detailed description of your goal so we know how to classify the contacts and help with suggestions on the message.

Lead Generation goal

The Lead Generation goal is being used if you want to promote a job offer (or something else) on a specific landing page. You can select this goal if you want to:

  • Promote a job offer

  • Inform your talent pool with useful info from your website

  • Tell people about an event you are organizing

When selecting this goal we require a url of the landing page through an input field. Place in the url and click on the button 'Extract Data'. Then our platform will retrieve the info from the page and show a summary.

Once you have completed this step, click on the button 'Next Step' and continue to Step 2.

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